Butterfly Lab Narrative Design Toolkit

Storytellers, dream weavers, and community builders, this narrative strategy toolkit was designed for you!

This updated guide will help you get started in thinking about narrative, articulating your narrative strategy, and designing and implementing your narrative projects. Whether you are executing messaging campaigns, social media campaigns, videos, art installations, street theater, deep canvassing, direct actions, or more, these field-tested tools will help! 

The tools here will allow you to analyze the narrative terrain, sharpen your narratives, identify and reach your audiences, and choose the most effective forms and platforms to reach those audiences. Although the examples are from the pro-immigrant movement, these tools can be applied to many more topics or issues.

Download the Toolkit

We recommend moving through the process and resources as outlined in the toolkit. For easy download, you can also access the stand-alone worksheets included in the toolkit below:

Download the Toolkit

Also available: 

Reports, Toolkit and Research Findings from Phases 1 and 2 of the Butterfly Lab

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